Paid Social Advertising
How I manage Paid Social campaigns
As a digital freelancer my approach to managing campaigns is rooted in a comprehensive understanding of my clients’ goals and target audiences. I begin by conducting thorough research and analysis to identify the most effective platforms and targeting strategies for reaching their intended audience.
Once I have established a clear plan, I help design compelling ad creatives that align with their brand messaging and utilise proven best practices to optimise ad performance. Throughout the campaign, I monitor key metrics and adjust my strategy accordingly to ensure maximum ROI and a positive impact on their bottom line.
In addition to my technical expertise, I also prioritise open communication and collaboration with my clients, keeping them informed and involved every step of the way. By combining my knowledge and experience with a client-centric approach, I am able to consistently deliver successful paid social campaigns that exceed expectations.
The different kinds of Paid Social
As a Paid Social freelancer, I work across different types of social platforms to help my clients achieve their marketing goals. Here is a summary of how each platform can be used for advertising.
Facebook is the largest social media platform with over 2 billion active users. It offers a variety of ad formats including image, video, carousel, and more. With advanced targeting options, you can reach your target audience based on their interests, behaviours, and demographics.
Owned by Facebook (meta), Instagram is a visual platform that has over 1 billion active users. It offers a range of ad formats, including image and video ads, Instagram Stories, and Reels. With targeting options that leverage Facebook’s data, you can reach a highly engaged audience.
Twitter has over 330 million active users and is known for its real-time conversations. Ad formats include promoted tweets, accounts, and trends. Targeting options include interests, keywords, demographics, and more.
Pinterest is a visual discovery platform with over 450 million active users. Ad formats include promoted pins, promoted carousels, and promoted video pins. Targeting options include keywords, interests, and demographics.
LinkedIn is a professional networking platform with over 700 million active users. Ad formats include sponsored content, sponsored InMail, and display ads. Targeting options include job titles, company size, and industry.
TikTok is a short-form video platform with over 1 billion active users. Ad formats include in-feed ads, brand takeovers, and sponsored hashtags. Targeting options include interests, behaviours, and demographics.
YouTube is a video-sharing platform with over 2 billion active users. Ad formats include in-stream ads, video discovery ads, and bumper ads. Targeting options include demographics, interests, and keywords.
Snapchat is a visual messaging app with over 280 million active users. Ad formats include snap ads, sponsored lenses, and sponsored filters. Targeting options include demographics, interests, and behaviours.
Reddit is a social news platform with over 430 million active users. Ad formats include sponsored posts and display ads. Targeting options include subreddits, interests, and demographics.
Summary: Each platform offers unique features and targeting options, allowing you to reach your desired audience and achieve your advertising goals. Understanding the strengths and limitations of each platform can help you create effective advertising campaigns that drive results.
If you want to get in touch with me about paid social advertising, just get in touch today.
My strategy for Paid Social campaigns
When it comes to setting up and managing successful paid social advertising campaigns for your business you want to make sure you’re covering all the important bits.
Below is a quick overview of how I set up and manage paid social campaigns.
Set your campaign goals
First of all, its most important to understand what you want to achieve with your paid social advertising campaign? Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Your goals will help guide my campaign strategy and metrics.
Define your target audience
Before you can start running your ads, you need to know who you’re trying to reach. This means identifying your target audience based on factors like demographics, interests, and behaviours.
Choose the right platform(s)
Once you know who you want to target, you can determine which social media platforms are most likely to reach them. This might include popular platforms like Facebook, Instagram, LinkedIn, or Twitter.
Create your ad content
Depending on the platform(s) you’re using, you’ll need to create different types of ad content, such as images, videos, or carousel ads. Your ad content should be eye-catching, engaging, and aligned with your campaign goals.
Set your targeting and bidding options
Most social media platforms allow you to target your ads based on various criteria, such as location, interests, or behaviours. You’ll also need to set your bidding strategy, which determines how much you’re willing to pay for ad placement and clicks.
Monitor and optimise your campaigns
Once your ads are live, you’ll need to regularly monitor their performance and make adjustments as needed. This might include tweaking your targeting options, adjusting your bidding strategy, or optimising your ad content.
My Paid Social experience
As a paid social agency freelancer, I have extensive experience managing successful campaigns across a range of sectors. Whether it’s retail, ecommerce, brand, estate agents, new homes, B2B, lead generation, or small businesses, my approach is tailored to the unique needs of each sector.
What locations do I run Paid Social campaigns?
As a Paid Social specialist, I have experience working with clients across the UK and Europe
As a paid social advertising specialist based in Huddersfield, I offer my services to clients across the UK and Europe. I have extensive experience running campaigns for clients in various locations, and naturally pick up clients close to where I’m based, including Manchester, Leeds, Huddersfield, Kirklees, Bradford, Sheffield and beyond.
Whether you are a small local business or a large international corporation, I can help you achieve your marketing goals through targeted paid social advertising campaigns.
Thanks to the power of the internet, I’m able to communicate with clients from anywhere, allowing me to effectively manage campaigns from home.
How do I make it work?
When working with clients, I prioritise communication and collaboration to ensure that we’re working towards the same goals. Whether you’re an ecommerce business in Manchester or a B2B company in Leeds, I tailor my approach to your unique needs and goals. By taking the time to understand your business and target audience, I’m able to create bespoke PPC campaigns that drive results and maximise ROI.
As a paid social advertising specialist, I am able to work remotely with clients across the UK and Europe using various digital communication tools. With advancements in technology, it is now possible to provide high-quality services without being physically present in the same location.
Here are some ways in which I can work remotely with clients:
Video conferencing: I can use tools like Zoom, Google Meet, or Skype to hold virtual meetings with clients, where we can discuss campaign strategies, review performance reports, and collaborate on any necessary changes.
Email communication: I can provide regular updates and communicate with clients via email, ensuring that they are kept in the loop about the progress of their campaigns.
Cloud-based collaboration tools: I can use tools like Google Drive or Dropbox to share documents and collaborate with clients in real-time, allowing for efficient project management and streamlined workflow.
Online project management tools: I can use tools like Asana or Trello to manage tasks and keep clients informed about project timelines and progress.
Screen sharing: I can use screen sharing tools to provide live demonstrations or training sessions to clients, helping them to better understand their campaigns and how they can optimise their results.
In summary, there are many ways in which I can work remotely with clients, providing the same level of service and expertise as I would if I were physically present. Through effective communication and the use of digital tools, I can help clients achieve their marketing goals, no matter where they are located.
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Unleash the full potential of your business
Partner with me and never navigate the digital landscape alone. My commitment to your success extends beyond just your bottom line – I’m here to drive growth for your entire organisation. If you’re searching for a digital advertising freelancer that will help you establish a powerful online presence, generate conversions and boost revenue, look no further. I’ve got you covered.