Paid Social Advertising

How I manage Paid Social campaigns

As a digital freelancer my approach to managing campaigns is rooted in a comprehensive understanding of my clients’ goals and target audiences. I begin by conducting thorough research and analysis to identify the most effective platforms and targeting strategies for reaching their intended audience.

Once I have established a clear plan, I help design compelling ad creatives that align with their brand messaging and utilise proven best practices to optimise ad performance. Throughout the campaign, I monitor key metrics and adjust my strategy accordingly to ensure maximum ROI and a positive impact on their bottom line.

In addition to my technical expertise, I also prioritise open communication and collaboration with my clients, keeping them informed and involved every step of the way. By combining my knowledge and experience with a client-centric approach, I am able to consistently deliver successful paid social campaigns that exceed expectations.

The different kinds of Paid Social

As a Paid Social freelancer, I work across different types of social platforms to help my clients achieve their marketing goals. Here is a summary of how each platform can be used for advertising.

Facebook Ads

Facebook is the largest social media platform with over 2 billion active users. It offers a variety of ad formats including image, video, carousel, and more. With advanced targeting options, you can reach your target audience based on their interests, behaviours, and demographics.

Instagram Ads

Owned by Facebook (meta), Instagram is a visual platform that has over 1 billion active users. It offers a range of ad formats, including image and video ads, Instagram Stories, and Reels. With targeting options that leverage Facebook’s data, you can reach a highly engaged audience.

Twitter Ads

Twitter has over 330 million active users and is known for its real-time conversations. Ad formats include promoted tweets, accounts, and trends. Targeting options include interests, keywords, demographics, and more.

The different social media logos that you can advertise on, including facebook, instagram and TikTok

Pinterest Ads

Pinterest is a visual discovery platform with over 450 million active users. Ad formats include promoted pins, promoted carousels, and promoted video pins. Targeting options include keywords, interests, and demographics.

LinkedIn Ads

LinkedIn is a professional networking platform with over 700 million active users. Ad formats include sponsored content, sponsored InMail, and display ads. Targeting options include job titles, company size, and industry.

TikTok Ads

TikTok is a short-form video platform with over 1 billion active users. Ad formats include in-feed ads, brand takeovers, and sponsored hashtags. Targeting options include interests, behaviours, and demographics.

YouTube Ads

YouTube is a video-sharing platform with over 2 billion active users. Ad formats include in-stream ads, video discovery ads, and bumper ads. Targeting options include demographics, interests, and keywords.

Snapchat Ads

Snapchat is a visual messaging app with over 280 million active users. Ad formats include snap ads, sponsored lenses, and sponsored filters. Targeting options include demographics, interests, and behaviours.

Reddit Ads

Reddit is a social news platform with over 430 million active users. Ad formats include sponsored posts and display ads. Targeting options include subreddits, interests, and demographics.

Summary: Each platform offers unique features and targeting options, allowing you to reach your desired audience and achieve your advertising goals. Understanding the strengths and limitations of each platform can help you create effective advertising campaigns that drive results.

If you want to get in touch with me about paid social advertising, just get in touch today.

My strategy for Paid Social campaigns

When it comes to setting up and managing successful paid social advertising campaigns for your business you want to make sure you’re covering all the important bits.

Below is a quick overview of how I set up and manage paid social campaigns.

Set your campaign goals

First of all, its most important to understand what you want to achieve with your paid social advertising campaign? Do you want to increase brand awareness, drive website traffic, generate leads, or boost sales? Your goals will help guide my campaign strategy and metrics.

Define your target audience

Before you can start running your ads, you need to know who you’re trying to reach. This means identifying your target audience based on factors like demographics, interests, and behaviours.


Somebody using Instagram on their mobile phone

Choose the right platform(s)

Once you know who you want to target, you can determine which social media platforms are most likely to reach them. This might include popular platforms like Facebook, Instagram, LinkedIn, or Twitter.

Create your ad content

Depending on the platform(s) you’re using, you’ll need to create different types of ad content, such as images, videos, or carousel ads. Your ad content should be eye-catching, engaging, and aligned with your campaign goals.

Set your targeting and bidding options

Most social media platforms allow you to target your ads based on various criteria, such as location, interests, or behaviours. You’ll also need to set your bidding strategy, which determines how much you’re willing to pay for ad placement and clicks.

Monitor and optimise your campaigns

Once your ads are live, you’ll need to regularly monitor their performance and make adjustments as needed. This might include tweaking your targeting options, adjusting your bidding strategy, or optimising your ad content.

My Paid Social experience

As a paid social agency freelancer, I have extensive experience managing successful campaigns across a range of sectors. Whether it’s retail, ecommerce, brand, estate agents, new homes, B2B, lead generation, or small businesses, my approach is tailored to the unique needs of each sector.

Retail Stores

What will influence people to visit your retail store? I focus on asking the right questions and make sure that when somebody interacts with your social media ad that they are compelled to learn more and visit your store.

E-commerce Brands

I have developed strategies that focus on driving sales and revenue through targeted social media advertising, utilising data-driven insights to identify the right audience for each campaign. By creating eye-catching ad content that highlights key products or promotions, I have been able to drive significant ROI for ecommerce brands.

Brand Camapigns

I have focused on increasing brand awareness and engagement through creative social media advertising campaigns that tell a story and resonate with your target audience. By leveraging social media platforms to reach a wider audience and drive engagement, I have helped brands establish a strong social media presence and build lasting relationships with their customers.

Real Estate / New Homes

I have developed strategies that focus on lead generation and driving property sales. By utilising targeting options like location, demographics and in-market behaviour, I have been able to reach potential buyers and generate quality leads for new homes builders and estate agents.

Small Businesses

I have developed cost-effective strategies that prioritise driving traffic and generating leads through targeted campaigns. By leveraging social media platforms to reach a wider audience and drive engagement, I have helped small businesses establish a strong online presence and compete in their respective markets.


I have developed campaigns that target decision-makers and key stakeholders in my clients industries, utilising LinkedIn and other B2B platforms to drive engagement and generate leads. By creating content that speaks directly to the needs of businesses, I have helped clients establish themselves as thought leaders in their respective fields.

All Sectors

Overall, I have experience in running successful paid social campaigns across multiple sectors which demonstrates my ability to develop customised strategies that meet the unique needs and objectives of each client. Through a data-driven approach and a focus on driving results, I have consistently delivered ROI for clients across a range of industries.

What locations do I run Paid Social campaigns?

As a Paid Social specialist, I have experience working with clients across the UK and Europe

As a paid social advertising specialist based in Huddersfield, I offer my services to clients across the UK and Europe. I have extensive experience running campaigns for clients in various locations, and naturally pick up clients close to where I’m based, including Manchester, Leeds, Huddersfield, Kirklees, Bradford, Sheffield and beyond.

Whether you are a small local business or a large international corporation, I can help you achieve your marketing goals through targeted paid social advertising campaigns. 

Thanks to the power of the internet, I’m able to communicate with clients from anywhere, allowing me to effectively manage campaigns from home.

Textured 3D globe of the UK and Europe

How do I make it work?

When working with clients, I prioritise communication and collaboration to ensure that we’re working towards the same goals. Whether you’re an ecommerce business in Manchester or a B2B company in Leeds, I tailor my approach to your unique needs and goals. By taking the time to understand your business and target audience, I’m able to create bespoke PPC campaigns that drive results and maximise ROI.

As a paid social advertising specialist, I am able to work remotely with clients across the UK and Europe using various digital communication tools. With advancements in technology, it is now possible to provide high-quality services without being physically present in the same location.

Here are some ways in which I can work remotely with clients:

  1. Video conferencing: I can use tools like Zoom, Google Meet, or Skype to hold virtual meetings with clients, where we can discuss campaign strategies, review performance reports, and collaborate on any necessary changes.

  2. Email communication: I can provide regular updates and communicate with clients via email, ensuring that they are kept in the loop about the progress of their campaigns.

  3. Cloud-based collaboration tools: I can use tools like Google Drive or Dropbox to share documents and collaborate with clients in real-time, allowing for efficient project management and streamlined workflow.

  4. Online project management tools: I can use tools like Asana or Trello to manage tasks and keep clients informed about project timelines and progress.

  5. Screen sharing: I can use screen sharing tools to provide live demonstrations or training sessions to clients, helping them to better understand their campaigns and how they can optimise their results.

In summary, there are many ways in which I can work remotely with clients, providing the same level of service and expertise as I would if I were physically present. Through effective communication and the use of digital tools, I can help clients achieve their marketing goals, no matter where they are located.

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Two men working in a freelance advertising agency

Unleash the full potential of your business

Partner with me and never navigate the digital landscape alone. My commitment to your success extends beyond just your bottom line – I’m here to drive growth for your entire organisation. If you’re searching for a digital advertising freelancer that will help you establish a powerful online presence, generate conversions and boost revenue, look no further. I’ve got you covered.