What Can a PPC Management Agency Do for Your Business?

If you’re running a business, you know how crucial it is to attract customers to your website. And, you might have tried several marketing strategies such as SEO, content marketing, social media marketing, email marketing, and more. But, have you ever tried Pay-per-click (PPC) advertising? PPC is one of the most effective and quick ways to drive targeted traffic to your website, generate leads, and boost sales. However, PPC can be challenging and overwhelming for those who are not familiar with the process. That’s where a PPC management agency comes into play. In this article, we’ll discuss what a PPC management agency is, what they can do for your business, and how to choose the right agency.

Somebody running a google adwords ppc campaign on their laptop

What is a PPC Management Agency?

A PPC management agency is a company that specialises in managing and optimising pay-per-click advertising campaigns for businesses. PPC agencies have a team of experienced and knowledgeable professionals who use various tools, techniques, and strategies to help businesses achieve their advertising goals. A PPC management agency can handle every aspect of your PPC campaign, from keyword research, ad creation, landing page optimisation, bid management, to tracking and reporting.

What Can a PPC Management Agency Do for Your Business?

  1. Keyword Research and Selection

One of the crucial steps in running a successful PPC campaign is selecting the right keywords. A PPC management agency can conduct thorough keyword research to identify relevant and profitable keywords for your business. They can use various tools and techniques to find keywords that have low competition, high search volume, and a high potential for conversion.

  1. Ad Creation and Optimisation

A PPC management agency can create engaging and persuasive ad copy that resonates with your target audience. They can also optimise your ads for maximum click-through rates (CTR), quality scores, and conversion rates. The agency can split-test different ad variations to identify the best performing ads and make data-driven decisions.

  1. Landing Page Optimisation

Having a well-designed and optimised landing page is crucial for the success of your PPC campaign. A PPC management agency can help you create and optimise landing pages that are relevant, informative, and persuasive. They can conduct A/B testing to identify the most effective landing page design and content.

  1. Bid Management

Bid management is another critical aspect of PPC advertising. A PPC management agency can monitor and adjust your bids to ensure that you’re getting the most out of your ad spend. They can also identify opportunities to bid on new keywords and adjust your bids based on the performance of your ads.

  1. Tracking and Reporting

A PPC management agency can provide you with regular reports that show the performance of your PPC campaign. They can track metrics such as clicks, impressions, CTR, conversion rates, cost per click (CPC), and return on ad spend (ROAS). The agency can also provide you with insights and recommendations on how to improve your campaign performance.

How to Choose the Right PPC Management Agency?

Choosing the right PPC management agency can be a daunting task, but here are some factors to consider:

  1. Experience and Expertise

Look for an agency that has a proven track record of managing successful PPC campaigns. They should have experience in your industry and have a team of certified and knowledgeable professionals.

  1. Services and Pricing

Choose an agency that offers a wide range of PPC services that can meet your business needs. Also, make sure that their pricing is transparent and fits your budget.

  1. Communication and Support

Choose an agency that provides excellent communication and support. They should be responsive, proactive, and provide you with regular updates and reports on your campaign performance.

  1. Transparency and Accountability

Choose an agency that is transparent about their strategies, processes, and results. They should be accountable for their actions and willing to take responsibility for any mistakes or shortcomings.

  1. References and Reviews

Look for an agency that has positive reviews and references from their previous clients. You can also ask for case studies or examples of their successful PPC campaigns.

somebody looking on their phone and laptop for a ppc agency


  1. What is PPC advertising?

PPC advertising is a marketing strategy in which advertisers pay each time a user clicks on their ad. The goal is to drive targeted traffic to a website and generate leads or sales.

  1. What are the benefits of PPC advertising?

PPC advertising can help businesses reach their target audience quickly, drive traffic to their website, generate leads, and boost sales. It’s also cost-effective and provides measurable results.

  1. How much does PPC advertising cost?

The cost of PPC advertising depends on several factors, such as the industry, competition, keyword bids, and ad quality. Advertisers can set a budget and bid on keywords that fit their budget.

  1. How long does it take to see results from PPC advertising?

PPC advertising can generate immediate results, but it can take some time to optimise the campaign and see significant results. The results also depend on the industry, competition, and advertising goals.

  1. Can I manage my PPC campaign myself?

Yes, you can manage your PPC campaign yourself, but it requires a significant amount of time, effort, and expertise. Hiring a PPC management agency can save you time and get better results.


In conclusion, a PPC management agency can provide your business with a comprehensive and effective PPC strategy that can help you achieve your advertising goals. By outsourcing your PPC management to a professional agency, you can save time, money, and effort, and get better results. However, it’s crucial to choose the right agency that can understand your business needs, provide you with high-quality services, and help you achieve your goals.

At Breed Digital, we help companies of all shapes and sizes set up and manage successful PPC campaigns for their clients, so if your looking for the right PPC agency for your business. Get in touch today.

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